Gaps in the Existing Products
Lack of Awareness
Due to a lack of reliable information, pet parents are not fully aware of what’s best for their pet babies.
Unlike humans, dogs require a specialized diet. A vanilla recipe of just 4-5 ingredients will lead to nutritional deficiency.
Kibble is equivalent to junk food which isn’t even tasty and has multiple health issues in the long run.
Over 55% of dogs in India are overweight or obese which cut down their lifespan.