Rethinking pet food

Whenever we think of a commercial dog diet, different brands of brown “pellets” come to mind. Why does their “food” don't even remotely look like food?

As a parent, taking care of our fur babies is the greatest joy and responsibility. Unlike humans, pets can’t speak, thus we can only assess the effects of diet on their bodies.


Therefore, the onus of proactively identifying their fur-babies unique dietary needs and choosing the right diet is on pet parents.

But which food is better for our pups?

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Kibble

Kibble is another name for dry dog food available in the market. To make kibble, the ingredients are mixed, cooked and then shaped into pellets in a process called extrusion.

Kibble or dry food is the most popular and convenient way to feed our dogs but have you ever wondered what’s the price your pets are paying behind this convenience? Why is it considered "dog food"?

Making of Kibble and its causes

The process of making kibble involves several stages which change the raw food into brown pellets. Let’s see how these pellets affect our dog's nutrition and health.

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Cooking and Extrusion

The dough made from raw ingredients is cooked, pressurized and then passed through an extrusion machine.

In the extrusion machine, the dough is heated at a very high temperature (120 ◦C) to remove the moisture
which produces cancer forming compounds in the food.

Dehydrating

At this point, these pallets are reheated in the oven to remove the remaining moisture.

Low moisture put a dog in a constant state of dehydration. This prevents toxin cleanups from your dog’s body. This further leads to impaired kidney function.

Forming of pellets

The processed dough is then liquefied and shaped in a machine to make it look more attractive to pet parents.

During this process, all the
flavors and taste of the food get dissipated.

Nutrient sprinkling

The extrusion process demolishes the essential nutrients from the food.

Then different nutrients are sprinkled from the top which affects the bioavailability of kibble.
There is a high tendency for these nutrients to get oxidised due to air exposure, which leads to a detrimental impact on dog health.

Adding artifical flavours

Then these brown pallets are coated with different flavors and tastes to add palatability which affects the digestibility of the food leads to bad breath and vomiting.

Now let’s talk about kibble manufacturers

Pet parents are being kept in dark on what they are feeding their pets by taking the advantage of unawareness about pet nutrition & brands.

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Homecooked food

Humans have more than 50 ingredients in their daily diet to get all the essential nutrients. Then why do we feed only limited ingredients while preparing homemade food to our pup?

Dogs are biologically different from humans. Thus, they require different diet.

Is homemade dog food right for our pups?

While preparing home-cooked meals excessive nutritional expertise is required that can not be learned solely through internet

Essential nutrients are required

Your pet needs protein (animal meat, seafood, dairy, or eggs), fat (from meat or oil) and carbohydrates (grains or vegetables).

They also need calcium (from bones or bone meal), and essential fatty acids (from certain plant oils, egg yolks, oatmeal).

Needful ingredients are missing

Dogs can not extract nutrients from ingredients such as chapati, lentils like we do. Being omnivores they require different ingredients like fish, red meat, organ meat in their diet to fulfill their unique requirements.

Long term disease caused by incomplete diet

An incomplete and unbalanced diet can lead to many serious diseases in dogs such as

Ingredients
Nutrients
Deficiency causes
Fish
Omega 3
Skin issues
Bone and Bone meals
Calcium
Rickets, weak joints
Organ Meat
Protein, fatty acids
Decreased food intake, affect growth and maintenance
Red Meat
Iron
Poor growth, lethargy, diarrhea
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Bringing best of both world

Healthy Barks took the positive aspects of both kibble and homemade food to meet all the unique requirements of your fur babies.

Kibbles

All Natural

Complete Food

Expert Formulated

Fresh

Convenient

Human Grade

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Healthy Barks’

All Natural

Complete Food

Expert Formulated

Fresh

Convenient

Human Grade

Home-Cooked

All Natural

Complete Food

Expert Formulated

Fresh

Convenient

Human Grade

Taking up a notch

Healthy Barks meals go above and beyond existing pet food.

Real Food
Locally sourced natural ingredients. Zero supplements, additives or colors.
FSSAI Kitchen
Highest safety standard & cutting edge technology, never used before in pet food.
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Formulated by Experts
Expert-formulated recipes with customized ingredients to provide a balanced diet.
A-Z Coverage
All life stages (puppy, adult, senior) are supported along with prescribed diets.

What benefits do pet parents get
after switching to healthy barks?

Short-term benefits

  • Better and Shinier coat

  • Better Digestibility

  • Better Absorption (due to ingredients being species-appropriate and fresh)

  • Increases Activity level

  • Pups start enjoying their mealtime

Long-term benefits

  • Better growth & maintenance

  • Prevent from major health issues

  • Helps in maintaining/achieving the ideal weight

  • The immune system gets stronger

  • Lower the vet visits

Hear from our pet parents and to their success stories.